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HSF Affiliates LLC Names Troy Reierson as Director, Business Development

Longtime entrepreneur and sales professional tapped for real estate brokerage franchise business development team

IRVINE, CA (Sept. 7, 2017) – HSF Affiliates LLC, which operates the real estate brokerage franchise networks Berkshire Hathaway HomeServices, Real Living Real Estate and Prudential Real Estate announced today the appointment of Troy Reierson as franchise sales director, overseeing the organization’s commitment to the strategic expansion of its brokerage networks. He previously served as vice president, sales and business development, at Graphic Language Inc., a company that creates high-end websites for the new construction industry.

Reierson has almost two decades of experience in sales; he has owned and operated various small businesses and held positions in corporations spanning several industries—from online marketing to race-car driving. In 2002, he moved from North Carolina, where he worked for Roush Racing (NASCAR), to California for a position in the mortgage industry.

After helping to start and operate a mortgage company, Reierson took a position with Zillow Group, where he influenced change and rapid growth in their new construction media division. Most recently, he worked with Graphic Language Inc., helping to grow and position the company for an eventual acquisition.

“We are thrilled Troy will help drive our franchise sales and business development efforts,” said Gino Blefari, president and CEO of HSF Affiliates LLC. “He is a strong leader with the proven ability to facilitate sustainable growth. His expertise working with brands both small and large will be a great asset for our team.”

Reierson said his immediate focus will be on business development for the Berkshire Hathaway HomeServices brand. “I’m excited to work with brokerage owners and give them the tools they need to become better businesses and even stronger leaders in their markets,” said Reierson. “My ultimate goal is to make sure these brokerage owners are educated about the tremendous opportunity joining Berkshire Hathaway HomeServices provides, and how this game-changing brand can assist them in making a quantum leap in their businesses.”

Reierson holds a bachelor’s degree in Business Management from the University of Phoenix. He resides in Selah, WA with his family.

HSF Affiliates LLC Names Teresa Palacios Smith as Vice President, Diversity and Inclusion

Atlanta-based real estate veteran tapped for brokerage franchisor’s newly established position overseeing diversity initiatives and practices

IRVINE, CA (Aug. 1, 2017) – HSF Affiliates LLC, which operates the real estate brokerage franchise networks Berkshire Hathaway HomeServices, Real Living Real Estate and Prudential Real Estate, announced today the appointment of Teresa Palacios Smith as vice president, Diversity and Inclusion. Palacios Smith will oversee the franchisor’s commitment to increase diversity among its brokerage networks helping them mirror the diversity of the communities they serve. She comes to her position from Berkshire Hathaway HomeServices Georgia Properties, where she was vice president of Business Development.

Palacios Smith has more than 20 years of experience in the real estate industry, receiving multiple industry awards and leading several minority-focused economic organizations. In 2014, she was ranked nationally as one of the top Latina real estate agents by the National Association of Hispanic Real Estate Professionals (NAHREP) based on its “Top 250” list, and was featured in Allan Dalton’s book Creating Real Estate Connections for her work with minorities. She was also named by Atlanta Tribune Magazine as one of Atlanta’s Superwomen for her leadership and advocacy in the Hispanic community.

In 2015, Palacios Smith served as president of NAHREP, where she led national efforts to promote sustainable Hispanic homeownership. She also served as chairwoman of the Georgia Hispanic Chamber of Commerce and was recognized by that organization as a Member of the Year. Finally, Palacios Smith is a co-founder of the NAHREP Atlanta Chapter formed in 2005.

“We are thrilled that Teresa will lead our national diversity and inclusion efforts,” said Gino Blefari, president and CEO of HSF Affiliates. “She is a strong leader and is as passionate as anyone when it comes to advocating homeownership for all. Her expertise will be invaluable as she ensures diversity for our real estate brokerage franchise networks.”

Palacios Smith said her immediate focus will be on diversity-led recruitment efforts for the brokerage networks and developing marketing collateral for minority real estate consumers. She will also consult with broker/owners on ways to grow business through focused diversity initiatives.

“I’m excited to bring my passion of helping minorities achieve the American Dream to my new role at HSF Affiliates,” said Palacios Smith, who is the daughter of Colombian immigrants. “I’m eager to work with network broker/owners to identify new business and recruiting opportunities that include people from every ethnicity, economic status and background. My goal is to look back five years from now and proudly say that every facet of our organization mirrors the diversity we find in the marketplace.”

Dan Forsman, CEO of Berkshire Hathaway HomeServices Georgia Properties, said he’s sorry to see Palacios Smith leave the brokerage yet understands her energy and expertise will be well received at the national level. “We are proud to offer Teresa our best wishes as she begins her calling with HSF Affiliates,” he said. “Teresa’s successful business development career with our company over the past 22 years has prepared her to represent HSF Affiliates and its real estate networks in their focus to expand diversity initiatives and the footprint of the franchise brands.”

Added Kathy Connelly, senior vice president of Corporate Services for Georgia Properties: “It is an honor to have been involved in Teresa’s career development and to see her dedication and diverse talents be recognized by our national leadership team,” she said. “Our nationwide network of brokerages will now benefit from her passion and leadership.”

Palacios Smith holds a bachelor’s degree in communications from Mississippi State University, and is fluent in Spanish and English. She resides with her family in Johns Creek, near Atlanta.

HSF Affiliates LLC Joins Forces with World Class Coaches
to Support Children During Family Moves

Former All Pro football player Johnnie Johnson directs the program, which tackles challenges for moving families; program teams certified real estate pros and service-provider network to safeguard all members of relocating families


Oct 5, 2016

HSF Affiliates LLC has teamed up with San Jose, CA-based World Class Coaches and its Moving Families Initiative® to help ensure children receive proper support when their families relocate.

World Class Coaches facilitates the Moving Families Initiative, an international plan focused on serving, protecting and meeting the needs of families relocating with children ages 19 and younger. HSF Affiliates, through its Home ConnectionsSM real estate services platform, will provide parents a one-stop access point for the plan’s legion of service providers, programs and services. In addition, agents from HSF Affiliates’ brokerage networks will join more than 3,100 other real estate professionals already serving transitioning families coast to coast in conjunction with Moving Families Initiative.

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