HSF Affiliates LLC

Enter Title

Lead story

Lancaster Real Estate Sales to join Berkshire Hathaway HomeServices Real Estate Brokerage Network

#GoodToKnow


Hilton Head-based independent brokerage will operate as Berkshire Hathaway HomeServices Hilton Head Realty starting Nov. 14; company will remain independently owned and operated

HILTON HEAD, SC (Oct. 17, 2017) – Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced independent brokerage Lancaster Real Estate Sales will join the real estate brokerage network Nov. 14 and operate as Berkshire Hathaway HomeServices Hilton Head Realty.

The full-service brokerage is a home-sales leader on Hilton Head Island and in the mainland communities of Bluffton and Okatie. Hilton Head Realty is also a go-to source for homes in the region’s premier golf communities such as Belfair, Berkeley Hall, Colleton River, Oldfield and Sun City Hilton Head.
Berkshire Hathaway HomeServices remains one of America’s fastest-growing brokerage networks with more than 43,500 agents and 1,325 offices named to the brand since its 2013 launch. The brand, which carries the name of Warren Buffett’s Berkshire Hathaway Inc., was just recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.

“We are thrilled to join Berkshire Hathaway HomeServices, a brand we’ve watched and admired for some time,” said Broker/Owner Randy Smith. “We believe the brand is ideally suited for our markets with strong appeal to luxury-home, second-home and vacation-property consumers. It’s also scalable -- accessible to anyone who wants to buy or sell a home.”
Brokerage Owner Bill True said the brand will help his brokerage recruit and grow. “Our vision is to add an office in Bluffton and at least double our agent count over the next two years,” he explained. “We’re confident more of our area’s top professionals will want to represent the Berkshire Hathaway HomeServices brand.”

With their transition, Hilton Head Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite focusing on lead generation, marketing support, social media, video production/distribution and more. The brand also provides national and international marketing support, professional education and the exclusive Luxury Collection for high-end listings.

“Our company has always embraced technology in our operations and marketing, so our agents are eager to get their hands on components of the Global Network Platform,” True explained. “We expect gains in efficiency and market reach, which is great for our clients.”

Added Smith: “Berkshire Hathaway HomeServices support teams and technology will help us streamline many of the tasks involved with running a full-service brokerage. This will enable us to focus more on growing our business and helping our agents grow theirs.”

Gino Blefari, network president and CEO, welcomed Hilton Head Realty to the network. “Randy, Bill and their team are well respected in the marketplace, and their brokerage is nicely positioned for long-term growth,” Blefari said. “We’re proud this group will soon represent Berkshire Hathaway HomeServices.”

About Berkshire Hathaway HomeServices Hilton Head Realty
Hilton Head Realty is a full-service brokerage specializing in luxury homes, second homes and vacation property throughout Hilton Head Island and mainland communities in the region. Visit www.HiltonHeadHomes.com.

About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com.


HSF Affiliates LLC Adds Michael Jalbert to its Executive Team as SVP of Sales

Real Estate Franchising, Executive Coaching and Recruiting Veteran Spearheads Franchise Sales Efforts for Company Brands

IRVINE, CA (Oct. 10, 2017) – HSF Affiliates LLC, which operates the real estate brokerage franchise networks Berkshire Hathaway HomeServices, Real Living Real Estate, and Prudential Real Estate, announced today that Michael Jalbert has joined the company to oversee franchise sales.

Jalbert, reporting to Chris Stuart, senior vice president for Business Development and Operations, is responsible for the strategic and selective growth of Berkshire Hathaway HomeServices and Real Living Real Estate. “Michael is a forward-thinking leader with an extensive track record for developing talent and inspiring sales and business growth,” said Gino Blefari, president and CEO of HSF Affiliates. “His disparate experience and collaborative management style will serve our organization well as we accelerate our franchise sales efforts and grow.”

Jalbert brings extensive real estate franchising experience to his position. He was vice chairman and partner at ERA Europe, Inc. in Versailles, France, responsible for franchise sales. Under his direction and in just six years, the franchisor grew from 300 offices in five countries to 1,500 offices in 17 countries. As executive vice president at Cendant Corporation (now Realogy), Jalbert upgraded the sales force and delivered eight quarters of record profits averaging more than 22% growth per quarter.

“I’m excited to join HSF Affiliates and support strategic growth of the brokerage networks,” said Jalbert. “The Berkshire Hathaway HomeServices network has strong momentum and a well-respected reputation with consumers and real estate professionals alike. Real Living is a dynamic network and its new and flexible brand positioning will appeal to independent brokerages looking to amplify their local identity. This is a compelling career opportunity for me.”

Substantial executive coaching and recruiting experience will help Jalbert further develop the Franchise Sales team, which in 2017 established network records for production. He comes to HSF Affiliates from Banister International, LLC where, as senior managing director, he provided personalized consulting and coaching expertise for professionals and organizations. Before that, he was president of New Directions, Inc., an executive career advisory services firm, where he revitalized growth through new digital execution and virtual servicing of clients across the globe. At Chestnut Hill Partners LLC, Jalbert held the role of managing director, Executive Sponsorship Program, and developed affiliations with leading executive search firms in the U.S. and around the world. He was also president and CEO of Management Recruiters International, an executive and management search firm.

“Michael’s background, from inside and outside of the real estate industry, brings us new perspectives and fresh ideas,” said Stuart. “His experience in developing sales professionals and teams and generating exponential sales growth make him the ideal professional to lead our network expansion objectives.”

About HSF Affiliates LLC
Irvine, CA-based HSF Affiliates LLC operates the Berkshire Hathaway HomeServices, Real Living Real Estate and Prudential Real Estate brokerage franchise networks. The company is part of a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is the majority owner.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The brand was just recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study. Visit www.berkshirehathawayhs.com.

About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Visit www.realliving.com.


HSF Affiliates LLC Names Allan Dalton as Chief Operating Officer of its Real Living Real Estate Brokerage Franchise Network

Real estate veteran to oversee franchise sales and reposition the brand as ‘The Leader in Customized Real Estate’

IRVINE, CA (Sept. 26, 2017) – HSF Affiliates LLC, which operates the real estate brokerage franchise networks Real Living Real Estate, Berkshire Hathaway HomeServices and Prudential Real Estate, announced today the appointment of Allan Dalton as chief operating officer at Real Living.

Dalton, reporting to network president Bob McAdams, will oversee franchise sales and, with McAdams and the team, is working to reposition Real Living for long-term growth. He will remain as a special consultant to Gino Blefari, president and CEO of HSF Affiliates.

Dalton has served HSF Affiliates in a consulting role for two years. Working with McAdams and the Real Living team, he is re-engineering Real Living to offer maximum branding flexibility for franchisees. This will enable new brokerages to retain more of their local identity when they join the network, such as incorporating their existing logos and brand identity with the familiar Real Living markings and tagline, “A Real Living Network Member.” It will also help the brand to attract more independent brokerages that want brand support and resources without compromising their unique brand identity, and will establish Real Living’s new direction, “The Leader in Customized Real Estate.” The brand transformation will be introduced later in the fall.

“Allan knows the real estate business from so many angles – he’s a true asset,” said Gino Blefari, president and CEO of HSF Affiliates. “His energy and ideas are already shaping our Real Living network and value proposition.”

Dalton brings a wealth of real estate experience to his position. He is the former CEO of realtor.com and past president and co-owner of a 32-office Regional Brokerage – Murphy Realty Better Homes and Gardens. He was also named by the National Association of REALTORS as one of the real estate industry’s 25 most influential thought leaders.

Dalton, a former draft pick of the NBA’s Boston Celtics, brings with him deep branding and franchising experience. While growing Murphy Realty, he was credited with creating the Better Homes and Gardens Pacesetter networking group, and co-created its business-to-consumer marketing systems. As a consultant to Cendant (now Realogy), Dalton co-created national marketing systems for NRT, Coldwell Banker, Century 21 and ERA.

Dalton, author of several books on real estate, is a former SVP for NRT, president of Prominent Properties Sotheby's International Realty and chief marketing officer of RISMedia. He is also a sought-after public speaker for the real estate industry.

Such experience, leadership and industry-wide respect will help Real Living blossom in the months and years ahead, said Blefari. “Allan possesses a remarkable ability to construct, package and present a real estate value proposition,” he explained. “Real Living has developed many exceptional programs and services and Allan will help us better communicate Real Living's value within our network and to consumers and prospective franchisees.”

McAdams said Dalton is an ideal fit for the brokerage franchise network. “I worked directly with Allan the past several months to reposition Real Living,” he said. “The experience was terrific and made it clear we needed Allan to help us grow the network as ‘The Leader in Customized Real Estate.’ Of course, Allan’s knowledge of the industry, of consumers and of the web and emerging technologies will help us in our ongoing strategies and planning.”

Dalton said he’s excited to join HSF Affiliates and the Real Living brand. "Real Living has attracted a legion of fiercely loyal brokers and associates who possess a deep connection to the brand and to one another,” he explained. “Their integrity, independence and optimism make it inspiring to work with them and for them.

“Of course, having the full support of Gino Blefari and the broader HSF Affiliates team bodes extremely well for the long-term growth prospects Bob and I see for the Real Living Real Estate network,” Dalton added.


HSF Affiliates LLC Names Troy Reierson as Director, Business Development

Longtime entrepreneur and sales professional tapped for real estate brokerage franchise business development team

IRVINE, CA (Sept. 7, 2017) – HSF Affiliates LLC, which operates the real estate brokerage franchise networks Berkshire Hathaway HomeServices, Real Living Real Estate and Prudential Real Estate announced today the appointment of Troy Reierson as franchise sales director, overseeing the organization’s commitment to the strategic expansion of its brokerage networks. He previously served as vice president, sales and business development, at Graphic Language Inc., a company that creates high-end websites for the new construction industry.

Reierson has almost two decades of experience in sales; he has owned and operated various small businesses and held positions in corporations spanning several industries—from online marketing to race-car driving. In 2002, he moved from North Carolina, where he worked for Roush Racing (NASCAR), to California for a position in the mortgage industry.

After helping to start and operate a mortgage company, Reierson took a position with Zillow Group, where he influenced change and rapid growth in their new construction media division. Most recently, he worked with Graphic Language Inc., helping to grow and position the company for an eventual acquisition.

“We are thrilled Troy will help drive our franchise sales and business development efforts,” said Gino Blefari, president and CEO of HSF Affiliates LLC. “He is a strong leader with the proven ability to facilitate sustainable growth. His expertise working with brands both small and large will be a great asset for our team.”

Reierson said his immediate focus will be on business development for the Berkshire Hathaway HomeServices brand. “I’m excited to work with brokerage owners and give them the tools they need to become better businesses and even stronger leaders in their markets,” said Reierson. “My ultimate goal is to make sure these brokerage owners are educated about the tremendous opportunity joining Berkshire Hathaway HomeServices provides, and how this game-changing brand can assist them in making a quantum leap in their businesses.”

Reierson holds a bachelor’s degree in Business Management from the University of Phoenix. He resides in Selah, WA with his family.

newsroom video

media contact link

Media contact

Kevin Ostler
Communications and PR
KevinOstler@HSFranchise.com
949-794-7980

 

bhhs articles header

bhhs article

pru articles header

prure news release

real living article

rl article